Reenchantment: The Popcult Pantheon
It turns out that human beings have far too active imaginations to settle for lives of bloodless, soulless calculation and rationality. And so, while science and technology have shattered many of our old illusions, the entertainment and marketing industries have helpfully stepped in to supply our craving for make-believe and magic.
Thus we now have sports “legends”:
And action “heroes”:
And sex “goddesses”:
And advertising “icons”:
And even pop “idols”:
Sure, the products of popular culture are often shallow and banal. They’re also a lot of fun. And harmless fun at that — I’ll take cola wars over religious wars any day.